Two. Defining Your Style

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Creating your style may sound easy, but you’d be surprised how many photographers out there have no clue what their style is. They try to be everything to everyone, and I’m here to tell you that is a failing strategy.

I’m not saying I figured it out on day one, but I’ve always been working toward it. I also can’t sit here and profess that I’ve reached the finish line. My style is and always has been an evolutionary process. However, that being said, it has always been consistent. You might not understand at this very moment how important this consistency is, but when you think about it from a client’s perspective, you’ll ...

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