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The Photographer’s Pricing System: Get paid what you’re worth for portraits and weddings by Alicia Caine

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1. Getting Started

When setting goals for your business, it’s important that you know exactly how much you need to make, exactly how much you want to make, and why you want to make that amount.

It’s tempting to just skip this step and let the cards fall where they may. You can wish, hope, and pray that the money you need will come when you need it or that you get fixed a specific amount—but without a good understanding as to why you need that amount, your prayers may not be answered. When there is not a clear motivation for needing your business to produce a certain amount, the urgency to make that goal turn into a reality simply is not there.

Even without a fact-based reason for needing to achieve certain financial goals, you may still feel ...

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