2. The Ideal Client and Your Marketplace

The ideal client. Probably one of the biggest frustrations that I encounter working with photographers is trying to figure out who the heck this person is.

This is generally a marketing topic, but I think it really needs to be a pricing topic first because it helps you understand what your clients are willing to spend, and their wants and needs, before you try to sell them what you think they want or need. Let’s skip the assumptions and go searching for the facts!

In this chapter, we’ll focus on identifying your ideal client, as well as how to get into his or her head. Doing so will help you begin to better understand who your ideal client is and to shape your pricing and products to best serve this person—all ...

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