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The Photographer’s Pricing System: Get paid what you’re worth for portraits and weddings by Alicia Caine

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4. The Grand Reveal

Whenever you learn something in business, it opens up another pathway to learn something else. Learning pricing strategies in Chapter 3 opened new questions: What do you put in those newly priced collections? How do you effectively communicate your price list and collections’ benefits to your clients? What’s the role of website copy? Should you focus on online or in-person sales? This chapter has the answers you’re waiting for—all the details so that you can fill out your collections and present your pricing to your clients and marketplace.

Yes, these answers will probably open more pathways and questions, but I want to create in you a hunger for more. If you dig deeper, you’ll gain a better understanding of how to grow and ...

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