Index
Number
17Hats Business Management Program, 155
A
à la carte items, pricing, 80–88
albums
sales advice, 86
selling session images, 88
Arden’s Garden website, 109
Artifact Uprising website, 87
Asana Project Management, 155
audience. See clients; ideal clients
avatar, explained, 34
B
baby plan, considering, 152–153
benefits
considering as results, 103–104
conveying in website copy, 109
explaining in website copy, 108
BluePrint Cleanse website, 109
BNI (Business Networking International), 158
booking, logistics of, 128
budget
calculating, 16
in gross-earning calculator, 21
opening in gross-earning calculator, 19
Budget & Expenses worksheet, 3. See also expenses
budget plans, opening, 19
budget tracking, 85
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