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1 Getting Started
Setting realistic financial goals
The important numbers: budget and expenses
Assessing your work time
How much time do you really have?
Where you are—and where you want to be
Is it going to be worth it?
The problem with poor pricing
It’s not pricing alone that makes you profitable
Profits aren’t determined by experience
What should determine your pricing
Charge your clients not where you are but where you need to be
Thinking—and charging—like an entrepreneur
(Mis)handling gross earnings
The gross-earning calculator
Cost of goods
Education and growth
Doing the math
Your hourly value
Maximum client capacity
Minimum order requirement ...