This technique is popular in commercial advertising because the client can focus the consumer’s attention on their product in an artistic way. There are a number of different way to do this, but this particular method seems to be the fastest, and most forgiving if you make a mistake along the way. In the example here, we’re going to focus the attention on the bride’s bouquet by leaving it in color and making the rest of the image black-and-white.
Open the photo that contains an object you want to emphasize through the use of color. In this case, we’re going to draw the viewer’s eye to the bouquet.
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Go under the Image menu, under Adjustments, and choose Desaturate to remove all ...