The platformisation of established businesses
So far, leading platforms have been consumer platforms focusing on digital value exchange. However, the platform economy is shifting more and more towards B2B and product companies. Companies like Bosch, CLAAS, Daimler, Heidelberg, Hilti, LANXESS, Lego, Siemens, Sony and Swisscom have engaged in platform businesses. Indeed, there are several drivers of platformisation for established companies, with the IoT being one of the most important ones.
The IoT as a key opportunity for product companies
The IoT with its smart, connected products opens up completely new business models for product companies.17 It starts at the product level, where physical devices are equipped with software, sensors and communication ...
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