Determine transaction platform model
34 Listings platform
As a transaction platform – a marketplace for digital or non-digital products and services – you must decide on the extent of your value creation. A platform’s extent of value creation can vary substantially from very light to very comprehensive. A listings platform is a platform where the degree of value creation is rather low and almost no assets are needed to operate the platform. Providers can simply list a product or service on the platform. However, activities such as payments or logistics are not enabled by the platform. One of the very first listing marketplaces was Craigslist. ...
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