Apply monetisation tactics
59 Freemium
To foster monetisation, platforms can leverage monetisation tactics such as Freemium. Freemium is about offering a base version of the platform for free, while access to the full version is subject to a fee. This strategy can lower the barriers to entry for potential users. The challenge is to generate enough value with the free version while keeping the value gap between free and premium large enough.26 Almost every consumer platform builds upon a freemium model and many successful examples can be found. The dating platform Tinder, for instance, offers two options to its users. They can either access ...
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