Leverage existing assets
69 Let your users bring them in
A third way of systematically scaling your platform is to leverage existing assets. First, you can leverage your own platform assets. With ‘let your users bring them in’, platform owners incentivise existing platform participants to bring in new participants. Platform owners can, for example, pay referral fees or grant exclusive sales conditions. Moreover, the motivation to get other users on board might be inherently integrated into the platform’s business model. This is the case, for example, with crowdfunding platforms.
Owners of a Kickstarter crowdfunding campaign naturally heavily ...
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