Moods and Color

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Nothing creates a mood faster than color. It affects our senses, our outlook, and even our behavior. Fiesta brights at a party make you hungry for food and fun. The icy blues of a swimming pool invite you to cool off.

Interesting color combinations can stop you in your tracks, change your perspective, or make you look at a product in a whole new way.

The dilemma facing most people is figuring out how to choose the right colors. If you have chosen a main color, how do you choose accent colors? How do you create a color palette that is both aesthetically appealing and sends the right message to the world?

This chapter provides you ...

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