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The Pocket Idiot's Guide™ To Direct Stock Investing by Lita Epstein, Douglas Gerlach

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Chapter 2
Choosing a Company
In This Chapter
• Seeking out companies
• Acting defensively
• Looking for quality
• Portfolio management
As you start looking for companies to include in your stock portfolio, whether through DSPs or DRIPs, your primary goal is to find companies that you’ll want to own for a very long time—if not forever. Remember, you’re beginning what hopefully will be a long-term relationship with the companies that you select.
In this chapter, we review the key factors you should consider when picking stocks for your portfolio. We also recommend websites where you can research your picks.

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