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The Pocket Idiot's Guide™ To Direct Stock Investing by Lita Epstein, Douglas Gerlach

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Buying a Share from a Stockbroker

You’re probably most familiar with the idea of purchasing stock through a brokerage house, but that’s not usually your best bet when you just need to buy one share. Full-service brokers often don’t want the hassle of selling and issuing a certificate for a single share of stock.
If you feel most comfortable buying stock from a broker, then your best bet will be deep-discount online brokers, such as E*TRADE or TD Ameritrade.
Commissions at deep-discount online brokers are now under $10 per trade, so it’s not as costly to buy just one share. But you may face other fees, such as charges to have stock certificates issued to the owner rather than having the broker hold them in street name.
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