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WHAT’S ON THE SET?
ON-SET IP INFRINGEMENT
When the director yells “action,” what the camera captures can spark lawsuits. All it takes is one suddenly inspired art director to place an uncleared Warhol print on the wall of the hero’s apartment or the Coca-Cola® logo on the mirror the drug-addicted villain uses to cut his cocaine. Unless the producer has the permission of all of the respective copyright and trademark owners, photography can lead to infringement.
Copyrighted materials appear everywhere: posters, sculptures, product labels, makeup designs, even the tinny music playing over the radio held by an extra. All of these should be cleared for use. Indeed, copyright is the bane of the conscientious art director. Don’t fall into the trap ...
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