The Rules of the Game

Depending on when you picked up this book, you may well be reading it during the run-up to the 2020 presidential election—which means it is debate season. This tradition of top party candidates facing off is must-see television, at least for some. For the networks and other major players in the political-industrial complex, 2020 means big money. During the 2016 election cycle, presidential debate viewership rivaled the Super Bowl; many millions of advertising dollars flowed to the broadcasters. CBS charged advertisers up to a quarter-million dollars for a thirty-second political slot.

Why is business so good in politics? Why does it work so well for the industry itself but not for everyone else? Only by teasing apart ...

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