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The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business
book

The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

by Yoram Wind, Colin Crook, Robert Gunther
July 2004
Beginner content levelBeginner
336 pages
7h 17m
English
Pearson
Content preview from The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

Contents

(AN ASIDE)IS THIS ANY WAYTO START A BOOK?

     ENDNOTES

PREFACE

     HIJACKING OUR MINDS

        Mental Models

        What We See Is What We Think

        The Importance of Mental Models

        Thinking the Impossible

     ENDNOTES

INTRODUCTION TO THE PAPERBACK EDITION

     THE END OF THE 30-SECOND COMMERCIAL

     A GLOBAL BRAIN

     UNINTENDED CONSEQUENCES

     ROSE-COLORED GLASSES

     POWER OF INTUITION

     CHALLENGING OUR THINKING

PART 1 RECOGNIZE THE POWER AND LIMITS OF MENTAL MODELS

CHAPTER 1 OUR MODELS DEFINE OUR WORLD

        Rethinking IBM's Research Model

        Compartmentalization of Business and Personal Life

        Domestic Emerging Markets

     THE PARALLEL UNIVERSES IN OUR MINDS

        Building Our Brains

      ...

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Publisher Resources

ISBN: 0131425021Purchase book