Foreword

Let's get serious, folks. Let's ask the hard questions, the right questions, the questions worth asking and worth answering. To her credit and to our benefit, Fara Warner is asking a great question—a hard, deep, important question. Warner is asking nothing less than, “What's wrong with so many global companies?” Or, to put it more absolutely, “What's wrong with business today?”

This is the Big Question, and it is a question so big that most business journalists won't touch it with a stick.

Fara Warner whacks it with her stick because that's the only way you can get the attention of this stubborn-as-a-mule question.

Pay! Whack! Attention! Whack! This! Whack! Is! Whack! Important! Whack!

This question is important because this carefully researched ...

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