The Power of Color

Color Is More than a Snapshot

Color is a key part of our lives. Color guides us—consider red, yellow, and green traffic lights. It affects our impressions of the world—think about how you feel in a green forest, a field of yellow flowers, or a red rock desert.

Color is not just something that is in nature. By becoming aware of color as more than a record of the world, you can use color to affect mood, impact, likeability, feelings, and impressions about a subject. This is not about Photoshopping an image, either, but about how you see and interact with the color in front of you. This book will suggest tactics and techniques for looking at and mastering color in photography.

Poring Over the Picture

This photo is about color ...

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