The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

Book description

Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution "Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that."
Berge Ayvazian, Chief Strategy Officer, Yankee Group "Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility."
Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University "For many professionals, the workplace is no longer a 'place,' and the work day is no longer a 'day.' The Power of Mobility shows us that companies that recognize this fundamental shift are in the best position to take advantage of mobility to increase business agility, transform the way they serve customers, and enable exciting new business models."
Don Proctor, Senior Vice President, Collaboration Software Group, Cisco "What businesses need is a plain English explanation of the new values and disciplines of the Mobility Age. In The Power of Mobility, Russell McGuire provides that clear guidance without the 'technospeak.'"
Clint Parr, Chief Executive Officer and President, Anyware Mobile Solutions "Companies that figure out how to keep employees connected and leverage context have the opportunity to outperform their peers in the marketplace. The Power of Mobility explains what this all means in simple terms, describes how companies can build mobility into their businesses, and provides helpful examples for those wanting to gain competitive advantage."
H.P. Jin, PhD, Chief Executive Officer & President, TeleNav Inc. "The Power of Mobility prepares you, in a step-by-step fashion, to interpret the opportunity presented by mobility into your firm's environment."
Danny Briere, Chief Executive Officer, Telechoice

Table of contents

  1. Copyright
    1. Dedication
  2. Foreword
  3. Preface: Welcome to the Mobile World
    1. What’s in this Book for You
  4. Acknowledgments
  5. 1. The Mobility Age
    1. 1. Technology Sets the Stage
      1. The Gutenberg Press Unleashes Reformation and Renaissance
      2. Bacon’s Law
      3. The Steam Engine Powers the Industrial Age
      4. The Second Law of Thermodynamics
      5. The Telegraph Signals the Telecom Era
      6. “Time Is Money”
      7. The Microprocessor Produces the Personal Computer (PC) Era
      8. “Moore’s Law”
      9. Notes
    2. 2. Redefining Communications
      1. Redefining Business Communications
      2. Redefining Consumer Communications
    3. 3. The Law of Mobility Signals Transformation
      1. The Internet Connects the World
      2. “Metcalfe’s Law”
      3. Wireless Technologies Unleash the Power of Mobility
      4. “The Law of Mobility”
      5. Notes
    4. 4. What Power?
      1. Context Matters
        1. Who are you? How urgent is the topic?
        2. What time is it? What am I doing? How busy is my schedule later today?
        3. Who are you? Where am I?
        4. Where am I?
      2. Converging Power
        1. Device Convergence
        2. Network Convergence
        3. Application Convergence
        4. Lifestyle Convergence
  6. 2. Seven Steps to the Power of Mobility
    1. 5. Introducing the Seven Steps
      1. Making a Product Mobile
      2. Adding Mobility into Products Today
      3. I Thought Cameras Already Were Mobile
      4. Can Mobility Increase the Value of Your Product?
      5. Making a Service Mobile
      6. Adding Mobility into Services Today
      7. Can Mobility Increase the Value of Your Service?
      8. Making a Process Mobile
      9. High Reward, High Risk
      10. Notes
    2. 6. Digitize: Capture the Power Unleashed by Moore’s Law
      1. How to Digitize
      2. Notes
    3. 7. Connect: Capture the Power Unleashed by Metcalfe’s Law
      1. Notes
    4. 8. Evaluate: How Is the Value of Your Product or Service Limited?
      1. Increasing Availability
      2. Contextual Relevance
      3. Reduced Costs
      4. What Does It Take?
      5. Notes
    5. 9. Limit: What Are You Going To Choose Not To Do?
      1. Wireless Technology
      2. Network Provider
      3. Geography
      4. Activities
      5. Notes
    6. 10. Position: Select Your Target Markets, Customers, and Applications
      1. Risk
      2. Reward
      3. Replication
      4. Wrapping It All Together
      5. Note
    7. 11. Protect: Manage the Danger of Moblity
      1. What Are These Dangers?
        1. Data Security
        2. Financial Exposure
        3. Third-Party Claims
      2. Taming the Dangers
      3. Notes
    8. 12. Learn from Your Customers
      1. The Three Imperatives
        1. Make It Easy
        2. Make It Count
        3. Pay It Back
      2. The Levels of Learning
        1. Listen
        2. Engage
        3. Employ
      3. Notes
    9. 13. Conclusion: Go Capture the Power!
      1. Me-Too-Plus or New Category?
      2. Deliver the Value, Capture the Power
      3. Notes

Product information

  • Title: The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution
  • Author(s): Russell McGuire
  • Release date: September 2007
  • Publisher(s): Wiley
  • ISBN: 9780470171288