The Power of Strategy Innovation

CHAPTER 9

THE DISCOVERY PROCESS

Creating Phase

The purpose of divergent thinking is to define the possibilities and propose a promising solution that can be validated to the point of creating a business plan that will attract external investors.¹

—RICHARD FOSTER AND SARAH KAPLAN

Your explorations have ended. No more arranging of appointments and schedules. No more eating M&Ms in the viewing room of a marketing research facility. No more long lines at airport security. Your Discovery team may be weary, but their interactions and immersions over the past several months have provided them with a deep understanding of customers and what they value, ...