CHAPTER 2
Charm in Action
Charm: A quality that exerts an irresistible power to please and attract.
—THE DICTIONARY
Ron Arden relates this personal story as a testament to the power of charm:
It was back in the seventies that my awareness of the power of charm really took root. A friend of ours in Los Angeles phoned to invite my wife Nicky and me to a reception for Ivan Berold and his wife Maryanne. They had recently arrived here from South Africa. Ivan, a handsome devil and a good actor and friend, is someone I had known during my theater days ...
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