The Power of Mobile Banking: How to Profit from the Revolution in Retail Financial Services

Contents

1. Foreword
2. Preface
3. Acknowledgments
4. CHAPTER 1 The Power and Potential of Mobile Banking
   1. Why I Wrote This Book
   2. Think Behavior, Not Technology
   3. Why Mobile Banking, and Why Now?
   4. Sanity Checks
   5. Looking at the Opportunities and Challenges
   6. Time to Rock the Boat
   7. Focusing on the Customer Experience
   8. New Models for Charity
   9. Is That a Bank in Your Pocket, or Are You Just Happy to See Me?
   10. Evolution or Revolution?
   11. Why Innovation Is Foundational
   12. Notes
5. CHAPTER 2 How Did We Get Here?
   1. A Rich History, with Lots of Luggage
   2. Is Mobile Banking a Real Trend?
   3. It’s All about Location
   4. How Free Is Free?
   5. M-Payments
   6. Creating the Future of Mobile Banking
   7. Notes
6. CHAPTER 3 Welcome to Generation M
   1. “See and Hear” Replacing “Touch and Smell”
   2. Taking the Friction Out
   3. Mobile Operators and Banking
   4. Mobile Banks
   5. Artifacts for a New Age of Banking
   6. Note
7. CHAPTER 4 Less Cash, More Sales, Fewer Hassles
   1. Soon, Everyone Will Accept Credit Cards
   2. Following the Path to Acceptance
8. CHAPTER 5 Readiness Steps
   1. Making It Real and Taking Your Show on the Road
   2. Channel Discipline
   3. Treating Different Channels Differently
   4. Develop a Customer Strategy
   5. Open Up Your App Store
   6. Banks Aren’t Your Only Competitors
   7. API-ifying Your Bank
   8. Remind Me, Why Are We Doing This?
   9. Notes
9. CHAPTER 6 Prepaid Cards
   1. A Step in the Right Direction
   2. Financial Inclusion
   3. The Present and Future of Prepaid
   4. Business Takes Prepaid Seriously
   5. ATMs and Prepaid Cards
   6. Interview with Todd Nuttall
   7. Building Trust with Customers ...