CHAPTER 2
You Can’t Have That!
SCARCITY WASN’T PART OF Lectric eBikes’ plan, but it was one of the major catalysts in its quick expansion and growth. The company was founded by two young entrepreneurs and lifelong friends, Levi Conlow and Robby Deziel. Brent Conlow, Levi’s father and the company’s champion from the beginning, believed so much in the duo’s ability to produce a high-quality electric bike, that he invested his own money, which meant postponing his retirement. At the time I interviewed Levi, the company was 2½ years old and thriving more than anyone could have ever imagined.
I reached out to Levi while I was working on this book because of a conversation I had with a fellow university professor. I was explaining to my colleague ...
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