CHAPTER 6
“Time Is Running Out!”
“LOOK WHO’S BACK! MCDONALD’S Shamrock Shake Returns to Mark the First Green of Spring” read the headline of a 2021 press release.1 Each year, much anticipation builds as customers await the limited-time release of the green milkshake from McDonald’s that has become a cult classic and represents the “greening of spring.” A menu item that was conceived in 1967 by Connecticut McDonald’s owner and operator Hal Rosen to celebrate St. Patrick’s Day has become a global sensation and was also used in part to fund the first Ronald McDonald House in 1974.
How has the Shamrock Shake remained popular nearly 50 years after its inception? There is no doubt that the tastiness and marketing promotions behind the seasonal drink ...
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