chapter 5
The ‘superwoman’ boss
‘79% of young women believe their gender is under a lot more pressure these days to have a successful career.’1
In the interviews I carried out, I was struck by how much pressure some women put on themselves to be perfect: the perfect boss, the perfect mother, the perfect partner, the perfect role model. Already facing additional pressure to meet higher standards compared to their male counterparts, women leaders are under further pressure to up the ante as a result of popular culture that celebrates exceptional women, who’ve reached the C-suite of major brands or built a billion-dollar business, as aspirational ...
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