Chapter 4Scaling the CxO

Executive Summary

In this chapter, you will learn how corporate leaders can use IP video to communicate more efficiently and effectively, across geographic expanses, to all employees:

•     Traditional forms of executive communication cannot keep pace in today’s global business environment.

•     IP video is the key to allowing the CxO to scale in this new world.

•     The expected benefits to the CxO from IP video are scalability, consistent communication, and increased global collaboration.

Anyone who has managed employees knows the frustration of translating new ideas into employee action. You can have a clear concept of what needs to be done, and who needs to do it, but the real trick is getting everyone ...

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