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Distill the Right Attitudes—and Make Them Stick

“A bunch of guys take off their ties and coats, go into a motel room for three days, and put a bunch of friggin’ words on a piece of paper—and then go back to business as usual.”

—John Rock, former maverick manager at General Motors

Core people who have been around for a long time don’t really need a list of rules to keep them on track. They already know what your company attitudes are; likely, they played a big part in creating your culture. You only need to formally define them when you start growing, because people who are new to the team have no idea what makes your company special. They need ...

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