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Identify Problems That Might Cause Your Stars to Leave

“If I have to chase and fight for your attention, eventually I won’t want it anymore.”

—Will Smith, American actor, producer, rapper, and songwriter

I’ve worked with hundreds of stars, and you need to know one thing up-front. Someone right now is sitting in a boardroom somewhere trying to devise a plan to poach them from you. That’s typically how stars end up leaving: they’re poached by someone who appreciates them more than you do—someone who offers them a new challenge and/or a better work environment.

Everyone who interacts with your stars—all of your competitors, suppliers, and customers, ...

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