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Master the Coach and Connect Concept

“A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see so you can be who you have always known you could be.”

—Tom Landry, ranked as one of the most innovative coaches in NFL history

Win before you begin.

Before you Coach and Connect, you need to understand some fundamental and unchangeable rules about people that will guide your interactions with them. Obey them and you’ll win; forget them and you won’t.

• People trust and believe others who like them and are “for” them.

• People distrust and disbelieve others who they perceive to be against them.

• People ...

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