14

THE END IS THE BEGINNING

By now it should be clear that individuals, teams, and entire companies benefit when they are committed to collaboration. Bob Mudge, president of Verizon, summed it up: “Collaboration is no longer just a strategy: It is the key to long-term business success and competitiveness. Businesses that realize this sooner rather than later will be the ones who win.”1

The results from many collaborative efforts can be quantified. Recently, California chipmaker Xilinx “reported a 25 percent increase in engineer productivity by using tools that encouraged peer-to-peer collaboration.”2 Countless other quantitative and qualitative examples could be provided; many have been throughout this book.

You have read stories about how collaboration ...

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