Masters of the Game
Case Studies: Ronald Reagan • Sir Winston Churchill • John F. Kennedy • Reverend Martin Luther King, Jr. • Reverend Billy Graham
…tell them to go out there with all they gotand win just one for the Gipper.1
Knute Rockne, All American
Now that we’ve spent multiple chapters analyzing the best practices of positive behavior, let’s look at the masters of the communication game.
■ The Great Communicator ■
In Chapter One: Actions Speak Louder Than Words you read about Ronald ...