The Power Presenter: Techniques, Style, and Strategy to Be Suasive, 2nd Edition

Chapter Thirteen

Masters of the Game

Case Studies: Ronald Reagan • Sir Winston Churchill • John F. Kennedy • Reverend Martin Luther King, Jr. • Reverend Billy Graham

…tell them to go out there with all they gotand win just one for the Gipper.¹

Knute Rockne, All American

Now that we’ve spent multiple chapters analyzing the best practices of positive behavior, let’s look at the masters of the communication game.

■ The Great Communicator ■

    (Video 54) Ronald Reagan—State of the Union: President Reagan’s State of the Union Speech—1/25/88.https://youtu.be/rG-DZqOX_wc?t=2560

In Chapter One: Actions Speak Louder Than Words you read about Ronald ...