Chapter Thirteen

Masters of the Game

Case Studies: Ronald Reagan • Sir Winston Churchill • John F. Kennedy • Reverend Martin Luther King, Jr. • Reverend Billy Graham

…tell them to go out there with all they gotand win just one for the Gipper.1

Knute Rockne, All American

Now that we’ve spent multiple chapters analyzing the best practices of positive behavior, let’s look at the masters of the communication game.

The Great Communicator

Image    (Video 54) Ronald Reagan—State of the Union: President Reagan’s State of the Union Speech—1/25/88.

In Chapter One: Actions Speak Louder Than Words you read about Ronald ...

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