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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 4

Social Media Influencers and Celebrity Endorsements

Social media influencers, Instagrammers, bloggers, and vloggers can positively impact a PR campaign along with celebrities, who are our famous film, music, sport stars, authors, and TV personalities. While it may seem very glamorous of working with celebrities, like everything there are pros and cons of working with them. These relationships, irrespective of who you are working with, will need a level of commitment from your side to invest and nurture these relationships.

Social Media Influencers

Social media influencers have boosted the PR media tool box when it comes to reaching today’s audience. The digital world has shifted the balance of power between consumers and brands, where ...

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