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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 6

Getting to Grips with Social Media

The digital revolution is one of the most exciting things to have ­happened to us as a species, dramatically changing how we lead our lives, how we communicate, how we influence change, and how we do business. I am a complete social media enthusiast, as it has really empowered us as businesses, opening up our worlds. It has dramatically changed the PR industry.

From presidents, prime ministers, to royalty they are all now on social media posting, particularly on Twitter and Instagram.

I think it is also important to remember that everyone on social media who is doing it well is actually self-taught, which means that it is easy to do, once you know how. There are so many different social media platforms ...

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