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The PR Knowledge Book by Sangeeta Waldron

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CHAPTER 10

How to Handle Negative Press

Thinking that bad publicity will not happen to you is not an option, as social media has opened it up with instant communications, which means it has also changed the rules of crisis communication management. If you find yourself in the spotlight for the wrong reasons, take the opportunity to show your business in the best possible light under the circumstances. Communication is the key to managing a PR crisis.

Managing Bad Publicity

Complaints from customers, faulty products can all make online news, including any crisis affecting your industry that could give your business or organization a bad name by association. If your business or organization is being criticized online, you need to respond quickly, ...

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