Advertising value equivalent (AVE), 98
Annotations, Google Analytics, 101
AVE. See Advertising value equivalent
Backlinks, Google Analytics, 101–102
Blogging, 42–43
Body of press release, 23
Branding
crafting stories, 11
defining values, 6–7
press release, 22
tips for, 4–6
Celebrities
case stories, 35–37
endorsement, 33–34
for news checklist, 16
social media influencers, 32–35
Clipping services, 103
Contact details, press release, 23
Content creation
blogging, 42–43
case stories, 43–44
livestreaming, 41–42
overview of, 39–40
video content, 40–41
Date, press release, 22
Do-it-yourself media monitoring, 102–103
Event measurement, 104
Events, for news checklist, 17
Facebook Page
analytics of, 53–54
overview of, 53
suggestions to follow, 54 ...
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