Index

Advertising value equivalent (AVE), 98

Annotations, Google Analytics, 101

AVE. See Advertising value equivalent

Backlinks, Google Analytics, 101–102

Blogging, 42–43

Body of press release, 23

Branding

crafting stories, 11

defining values, 6–7

press release, 22

tips for, 4–6

Celebrities

case stories, 35–37

endorsement, 33–34

for news checklist, 16

social media influencers, 32–35

Clipping services, 103

Contact details, press release, 23

Content creation

blogging, 42–43

case stories, 43–44

livestreaming, 41–42

overview of, 39–40

video content, 40–41

Date, press release, 22

Do-it-yourself media monitoring, 102–103

Event measurement, 104

Events, for news checklist, 17

Facebook Page

analytics of, 53–54

overview of, 53

suggestions to follow, 54 ...

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