Foreword

S.E. Feinberg, author, screenwriter, and playwright

Andy Warhol once said, “Making money is art and working is art and good business is the best art.” Warhol revolutionized the art world by recognizing and appreciating the power of public relations, and changed how we perceive commercial images—accepting those images as fine art—melding his art with what we already knew as familiar. When I hung a poster of a can of Campbell’s soup on my wall, I was not only looking at a can of soup but was also remembering what the product meant to me, nostalgically—the necessity of the familiar.

The PR Knowledge Book brings public relations into the realm of necessity as we do business each day, because it reveals to the world what we hold dear—our ...

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