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Chapter 1The Basics of Public Relations
Chapter 2 How to Be Newsworthy and Fake News
Chapter 3 The Press Release
Chapter 4Social Media Influencers and CelebrityEndorsements
Chapter 5Creating Content: Using Clever Photography, Video,and Blogs
Chapter 6Getting to Grips with Social Media
Chapter 7Small, Medium-sized Businesses (SMEs) Need aGlobal Mind-set
Chapter 8Local Media Love Small Businesses
Chapter 9Pitching to the Media
Chapter 10How to Handle Negative Press
Chapter 12The Power of Serendipity in Business
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