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The Practical Drucker by William A. Cohen

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CHAPTER  |  NINETEEN

Do the Right Thing at the Right Time

Marcus Junius Brutus, best known to us simply as Brutus, was the statesman who uttered the words: “There is a tide in the affairs of men, Which, taken at the flood, leads on to fortune.” At least, he did this in Shakespeare's play Julius Caesar. As events would later prove, Brutus may have been correct about the tide's existence, but he must have missed taking it “at the flood,” since his participation in the assassination of Caesar didn't lead to fortune, but to his eventual suicide a little over two years later. Drucker would have agreed completely that such a tide exists, and would probably have gone further to suggest that timing is mightily important even for, or maybe especially ...

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