16Conclusion
Over the past decade, changes in communication fueled by technological advances, the shifting media environment, and a more contentious governance landscape provide government public relations practitioners with significant challenges and the need to adapt to new means to address those challenges. We contend that government public relations may be seen as an afterthought in most organizations, only coming into play after a crisis or scandal attracts unwanted attention. Developing effective communications strategies are both vital to advance an agency’s mission and to provide an important and required public service.
Public information provided both by government and through the media is one of ...
