The Practice of Government Public Relations

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
Released August 2011
Publisher(s): CRC Press
ISBN: 9781439834664

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Book description

In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image.

Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying CD-ROM, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book.

Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Table of contents

  1. Front Cover (1/2)
  2. Front Cover (2/2)
  3. Contents
  4. CD-ROM Contents
  5. Preface
  6. Editors
  7. Contributors
  8. Chapter 1: Introduction (1/2)
  9. Chapter 1: Introduction (2/2)
  10. Chapter 2: Government Public Relations: What Is It Good For? (1/4)
  11. Chapter 2: Government Public Relations: What Is It Good For? (2/4)
  12. Chapter 2: Government Public Relations: What Is It Good For? (3/4)
  13. Chapter 2: Government Public Relations: What Is It Good For? (4/4)
  14. Chapter 3: Media Relations (1/5)
  15. Chapter 3: Media Relations (2/5)
  16. Chapter 3: Media Relations (3/5)
  17. Chapter 3: Media Relations (4/5)
  18. Chapter 3: Media Relations (5/5)
  19. Chapter 4: Government Websites (1/5)
  20. Chapter 4: Government Websites (2/5)
  21. Chapter 4: Government Websites (3/5)
  22. Chapter 4: Government Websites (4/5)
  23. Chapter 4: Government Websites (5/5)
  24. Chapter 5: Public Information Campaigns (1/6)
  25. Chapter 5: Public Information Campaigns (2/6)
  26. Chapter 5: Public Information Campaigns (3/6)
  27. Chapter 5: Public Information Campaigns (4/6)
  28. Chapter 5: Public Information Campaigns (5/6)
  29. Chapter 5: Public Information Campaigns (6/6)
  30. Chapter 6: Crisis Public Relations for Government Communicators (1/5)
  31. Chapter 6: Crisis Public Relations for Government Communicators (2/5)
  32. Chapter 6: Crisis Public Relations for Government Communicators (3/5)
  33. Chapter 6: Crisis Public Relations for Government Communicators (4/5)
  34. Chapter 6: Crisis Public Relations for Government Communicators (5/5)
  35. Chapter 7: Web 2.0 (1/4)
  36. Chapter 7: Web 2.0 (2/4)
  37. Chapter 7: Web 2.0 (3/4)
  38. Chapter 7: Web 2.0 (4/4)
  39. Chapter 8: Strategic Communication Planning (1/3)
  40. Chapter 8: Strategic Communication Planning (2/3)
  41. Chapter 8: Strategic Communication Planning (3/3)
  42. Chapter 9: Ethics in Government Public Relations (1/5)
  43. Chapter 9: Ethics in Government Public Relations (2/5)
  44. Chapter 9: Ethics in Government Public Relations (3/5)
  45. Chapter 9: Ethics in Government Public Relations (4/5)
  46. Chapter 9: Ethics in Government Public Relations (5/5)
  47. Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians (1/4)
  48. Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians (2/4)
  49. Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians (3/4)
  50. Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians (4/4)
  51. Chapter 11: Internal Public Relations for Personal and Program Success (1/4)
  52. Chapter 11: Internal Public Relations for Personal and Program Success (2/4)
  53. Chapter 11: Internal Public Relations for Personal and Program Success (3/4)
  54. Chapter 11: Internal Public Relations for Personal and Program Success (4/4)
  55. Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs Effectiveness (1/4)
  56. Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs Effectiveness (2/4)
  57. Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs Effectiveness (3/4)
  58. Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs Effectiveness (4/4)
  59. Chapter 13: Conclusion
  60. Back Cover

Product information

  • Title: The Practice of Government Public Relations
  • Author(s): Mordecai Lee, Grant Neeley, Kendra Stewart
  • Release date: August 2011
  • Publisher(s): CRC Press
  • ISBN: 9781439834664