
In addition to traditional management tools, government administrators
require a fundamental understanding of the tools available to address the ever-
changing context of government communications. Examining the ins and outs
of the regulations inuencing public information,
The Practice of Government
Public Relations
unveils novel ways to integrate cutting-edge technologies—
including Web 2.0 and rapidly emerging social media—to craft and maintain a
positive public image.
Expert practitioners with extensive government communications experience
address key topics of interest and provide an up-to-date overview of best practices.
They ...