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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
In addition to traditional management tools, government administrators
require a fundamental understanding of the tools available to address the ever-
changing context of government communications. Examining the ins and outs
of the regulations inuencing public information,
The Practice of Government
Public Relations
unveils novel ways to integrate cutting-edge technologies—
including Web 2.0 and rapidly emerging social media—to craft and maintain a
positive public image.
Expert practitioners with extensive government communications experience
address key topics of interest and provide an up-to-date overview of best practices.
They ...
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Publisher Resources

ISBN: 9781439834657