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Preface
An understanding of the practice of government public relations helps contempo-
rary public-sector managers do their jobs. Along with such traditional management
tools as budgeting, human resources (HR), planning, and leadership, this volume is
intended to make the case that the twenty-rst-century government administrator
needs new tools to address the changing context of government communication.
First, civic life in modern times is now much more dominated by the news
media and by related public communications technologies. Public administration
practitioners, as well as students studying to become public administrators, need to
underst ...