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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
Government Public Relations: What Is It Good For? ◾  19
e tools and techniques of public relations help reach potential customers
and clients, notify the public of new laws and programs, promote the goals of the
agency through public service campaigns that encourage (or discourage) certain
behaviors, or increase public cooperation with the agency, such as through tip lines
and websites. In all these examples, public relations is an inexpensive substitute
for hiring more sta, increasing agency enforcement and regulation activities, or
expanding eld oces. rough public relations, an agency can extend its reach
without necessarily increasing its size and costs.
is orientation of government public relations largely overlaps with ma ...
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Publisher Resources

ISBN: 9781439834657