Government Public Relations: What Is It Good For? ◾ 19
e tools and techniques of public relations help reach potential customers
and clients, notify the public of new laws and programs, promote the goals of the
agency through public service campaigns that encourage (or discourage) certain
behaviors, or increase public cooperation with the agency, such as through tip lines
and websites. In all these examples, public relations is an inexpensive substitute
for hiring more sta, increasing agency enforcement and regulation activities, or
expanding eld oces. rough public relations, an agency can extend its reach
without necessarily increasing its size and costs.
is orientation of government public relations largely overlaps with ma ...