Skip to Main Content
The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
34 ◾  Jerome Sadow
So you have the advantage in knowledge. You also have the advantage if you
have done your media homework, to respond to media in myriad ways. If given
authority as the PIO, you can limit or increase access to agency people and to news
that is not printed or distributed to all media, even to the extremes of outright
favoritism or freezing out certain media. You can bypass inuential media regularly
covering your agency to give stories to smaller papers and TV stations, thereby
hopefully gaining more favorable coverage that will then be picked up by major
mainstream media.
You can recommend what information to leak and to whom, and when to use
the Internet or social media. You can arrange for “exclusive” human interest and ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Strategic Public Management

Strategic Public Management

Howard R. Balanoff, Warren Master
The Practice of Government Public Relations, 2nd Edition

The Practice of Government Public Relations, 2nd Edition

Mordecai Lee, Grant Neeley, Kendra Stewart

Publisher Resources

ISBN: 9781439834657