44 ◾ Jerome Sadow
level of PSA exclusivity. You can ask for all these “wants” but there’s a good chance
you may not succeed based on regular program schedules and other PSA competi-
tion for the limited minutes made available. After rst contact you will submit all
relevant video/audio tapes and a script timed to the precise second. Professional
broadcast quality from your agency’s chosen studio is an absolute given.
Look at the “split screen” appearance of vertical video/audio parallels on the
broadcast page to see how newscasts, voice-overs, and PSAs are printed out and pre-
sented. e next phase, in person or by e-mail or fax, is to negotiate (you may need
some agency help here) changes in the tape or script, which broadcasters invariably ...