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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
44 ◾  Jerome Sadow
level of PSA exclusivity. You can ask for all these “wants” but there’s a good chance
you may not succeed based on regular program schedules and other PSA competi-
tion for the limited minutes made available. After rst contact you will submit all
relevant video/audio tapes and a script timed to the precise second. Professional
broadcast quality from your agency’s chosen studio is an absolute given.
Look at the “split screen” appearance of vertical video/audio parallels on the
broadcast page to see how newscasts, voice-overs, and PSAs are printed out and pre-
sented. e next phase, in person or by e-mail or fax, is to negotiate (you may need
some agency help here) changes in the tape or script, which broadcasters invariably ...
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Publisher Resources

ISBN: 9781439834657