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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
75
Chapter 5
Public Information
Campaigns
Jenifer E. Kopfman and Amanda Ruth-McSwain
Contents
Introduction ........................................................................................................76
e Public Information Campaign ......................................................................76
Building the Campaign Foundation ................................................................... 77
Developing a Campaign Plan ..............................................................................79
Research: Assessing the Campaign Situation ...................................................80
Research Part Two: Linking eory ...
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Publisher Resources

ISBN: 9781439834657