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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
Public Information Campaigns ◾  85
sponsored by market research companies like Gallup, Nielson, and Cision can
provide information sucient for understanding the campaign audience(s).
However, there are times when descriptive information does not exist for audience
members. erefore, primary research is helpful in gathering audience-specic
information. rough surveys, focus groups, interviews, and even observation,
informative information can be collected regarding audience demographics and
psychographics. A sample audience prole developed for the DOD’s communica-
tion campaign for alcohol reduction is included in Box5.1. is
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Publisher Resources

ISBN: 9781439834657