90 ◾ Jenifer E. Kopfman and Amanda Ruth-McSwain
objectives. ere are commonly ve categories to a campaign budget: (1) person-
nel costs, (2) materials costs, (3) media costs, (4) equipment and facility costs, and
(5)administrative costs. One or all of these categories may be relevant to the cam-
paign budget; nonetheless, it is essential that the campaign budget accurately reects
the resources needed to implement the campaign or the success of the campaign
may be compromised. For example, the accuracy of the budget for government com-
munication eorts can be especially important because of the way in which scal
resources are allocated. If the campaign budget reveals an approximate campaign
cost of $750,000, many times that is the exact ...