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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
90 ◾  Jenifer E. Kopfman and Amanda Ruth-McSwain
objectives. ere are commonly ve categories to a campaign budget: (1) person-
nel costs, (2) materials costs, (3) media costs, (4) equipment and facility costs, and
(5)administrative costs. One or all of these categories may be relevant to the cam-
paign budget; nonetheless, it is essential that the campaign budget accurately reects
the resources needed to implement the campaign or the success of the campaign
may be compromised. For example, the accuracy of the budget for government com-
munication eorts can be especially important because of the way in which scal
resources are allocated. If the campaign budget reveals an approximate campaign
cost of $750,000, many times that is the exact ...
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Publisher Resources

ISBN: 9781439834657