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The Practice of Government Public Relations
book

The Practice of Government Public Relations

by Mordecai Lee, Grant Neeley, Kendra Stewart
August 2011
Beginner to intermediate content levelBeginner to intermediate
272 pages
8h 45m
English
CRC Press
Content preview from The Practice of Government Public Relations
Public Information Campaigns ◾  95
dierent aspects of these issues important at dierent times, so we cannot provide
specic recommendations that will be the “right” answer for everyone. Instead,
we raise these issues for each communicator to refer to during the message design
process in each individual campaign. Only the research and action phases of RACE
campaign planning can dictate how each of these issues will inuence this com-
munication phase.
A nal thought regarding the communication phase: Although it helps to have
a communication expert in house when designing campaign messages, it is not
absolutely necessary. Many campaigns that have been produced by governmen-
tal agencies were created by individuals who were biology, history
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Publisher Resources

ISBN: 9781439834657