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dierent aspects of these issues important at dierent times, so we cannot provide
specic recommendations that will be the “right” answer for everyone. Instead,
we raise these issues for each communicator to refer to during the message design
process in each individual campaign. Only the research and action phases of RACE
campaign planning can dictate how each of these issues will inuence this com-
munication phase.
A nal thought regarding the communication phase: Although it helps to have
a communication expert in house when designing campaign messages, it is not
absolutely necessary. Many campaigns that have been produced by governmen-
tal agencies were created by individuals who were biology, history